About Strada

What is Strada?

Strada by Apparent Collective is a premium Shopify theme built around editorial design and product presentation. Refined layouts, considered spacing, and flexible merchandising tools work together to create storefronts that feel intentional, immersive, and easy to shop. 

Designed for fashion, shoes, beauty, accessories, and lifestyle brands, it helps products, collections, and campaigns take center stage without unnecessary distractions. Full-width imagery, balanced typography, and structured layouts create a shopping experience that feels premium while remaining focused on conversion.

Whether you're launching a new store or refining an established brand, Strada provides the flexibility to adapt to different industries, catalogs, and merchandising strategies. Built for modern retail, it combines editorial design with practical tools for selling online. 

Pre-Designed Theme Styles
 

Strada includes 5 professionally designed presets, each tailored to a distinct industry and merchandising approach. 

1. Strada — The flagship preset. Fashion-forward and refined, combining editorial typography, immersive full-width imagery, and elevated product presentation for contemporary apparel brands. 

2. Angelo — Designed for children's clothing and family-focused brands. Clean layouts, approachable design, and organized merchandising create a welcoming storefront that puts kidswear front and center.

3. Perla — Built for beauty and skincare brands. Product-focused sections, campaign imagery, and a quiet luxury aesthetic create a premium retail experience that drives conversions without distraction. 

4. Lusso — Created for design-led shoe brands. Cinematic hero sections, considered spacing, and collection-led browsing give every pair the visual attention it deserves. 

5. Amore — Designed for jewelry and accessories brands. Elegant layouts, close-up product presentation, and structured grids place craftsmanship and detail at the center of the shopping experience. 

Each preset demonstrates how Strada adapts to different industries while maintaining a cohesive design language centered around product presentation, visual merchandising, and conversion.

Try Strada for Free

Available on the Shopify Theme Store, Strada includes an unlimited free trial.

You only pay when you choose to publish the theme.

How to try Strada:

Customize Your Theme

All customization is managed directly in your Shopify admin. The process is the same for all Shopify themes.

To change the Theme Style:

You can further customize sections, layouts, typography, and colors within the theme editor.

Purchase Strada

After installing Strada, you can purchase the theme directly from your Shopify admin.

Important

According to Shopify Terms of Service (Section 9.4), themes are licensed per store. Each store requires a separate license.

To buy Strada:

Only purchased themes can be published to your live store.

Theme Updates

What is a Theme Update?

A theme update is a new version of the theme that may include:

• New features
• Performance improvements
• Bug fixes
• UX enhancements
• Design refinements

We regularly release updates to ensure Strada remains optimized, secure, and fully compatible with Shopify's latest platform improvements.

How to Update Your Theme

Update steps depend on your current theme version and the type of changes included.

Some updates are automatic, while others require manual adjustments.

For detailed instructions, refer to Shopify’s official guide on updating themes in your admin panel.
Before applying major updates, duplicate your current theme to preserve customizations.
 

FAQ

Are theme updates free of charge?

Yes. All updates are completely free, so you’ll always have access to the latest features and improvements without additional cost.

Do I have to update my theme?

No. Updates are optional. Your theme will continue to work as-is, and you only need to update if you want the latest features or enhancements.

Will my custom code or modifications be kept after an update?

No. Any custom code changes made by you, a developer, or an app will not carry over automatically. To preserve them, you or your developer will need to manually transfer code or reconfigure affected apps. Guidance can be provided if needed.

Why am I seeing the “could not be added to the Theme Library” message?

Shopify allows up to 19 unpublished themes per store. Check that you have space available. Some major updates include structural changes that prevent seamless installation. In these cases, you may need to install the theme directly from the Shopify Theme Store and manually copy your previous settings.